We are not careful. To be honest, we aren't pulling the punch. So we're not a vulgar show. We don't swear, but we tell you what it looks like. Even a few weeks ago, when Google announced that one person would monitor ads and searches, we spoke to them, set their feet on fire, and talked about the article John Henshaw had. Did. That's another thing I think is really great. Search engine journals are now a news reliance, but there are other news and you can bring them in. We are not obsessed with just one thing. advertisement Continue reading below Perhaps search engine journals make up 75% of articles, but we're pulling weird articles and things from everywhere.
We don't pull punches or filter ourselves. I think it ghost mannequin effect really helps the show. SZ: If I were a client, the most important thing is to be honest. We also want to give people real advice to follow. Most importantly, always be honest with your listeners and don't give them advice that we don't accept ourselves. What was effective about promoting your podcast? SZ: Before we entered the partnership with SEJ, I think we really moved the needle in terms of our promotion. We do a lot with organic social media. I haven't touched on this yet, but much of the content comes from the digital marketing community (mainly Twitter). (We're not really LinkedIn people.) advertisement Continue reading below There is a news segment with articles in search engine journals and various publications in the industry.
But much of our content is just tweets, hot opinions about what's happening from someone in the industry. We picked it up and put it on the show. So every week we have our organic tweets and talk about the different sources we have for the show. Hopefully they'll want to hear the show and retweet our tweets, and it's like this great cycle where our source is our listeners and we're this great community. became. It really helps. GF: It's like a real community and we're really proud of it. Engaging people, talking about them, getting them to see them, and seeing their efforts and stories will hopefully be of great help. What is the reason for not bringing guests to the show? GF: I think there are several reasons. advertisement Continue reading below I tried a little.