Read up on upcoming marketing trends before cutting your marketing budget. Websites like Buffer Blog, HubSpot's Marketing Blog, and MarketingProfs can help you learn the marketing tips you need to know to grow your business. But don't stop there. The more you read and keep up with the latest news, the more knowledgeable you become. Here is a list of 16 top marketing blogs and publications you should follow, including Kissmetrics, HubSpot, Seth Godin, Moz and Marketing Land. You may find yourself missing out on certain techniques that can improve the way you market your business. In addition to their sites and blogs, marketers want their social media channels to be the go-to resource for others in the field (or not). The only way to do that is to stay one step ahead. public. Source is
Small Business whatsapp database Pulse sauce 4) Stop contacting uninterested leads While it's important to follow up on leads who haven't yet converted to loyal customers, you shouldn't put too much effort into this group. It's smarter to target potential customers who fit your ideal buyer persona. Because they are much more likely to become customers. the power of targeting sauce If you reach out to the same people and they don't respond consistently, you're wasting time and money that could be better spent. Some companies may find their luck in repeatedly reaching out to unresponsive contacts, but even if you've had success with this in the past, consider reducing the amount of touchpoints.
This will help you eventually convert these leads into loyal customers without breaking the bank. MORE: How to Generate Leads Using Free Tools [Podcast] 5) Organize marketing data When you cut your marketing budget, you need to look at your data and make sure everything is factual and up to date. This may include updating contact information and removing lists that are inaccurate or no longer exist. This prevents emailing individuals who are not at the location or sending emails to invalid addresses. From now on, data organization should be a top priority. If you don't focus on data accuracy, you can waste more money than you spend on wasted marketing activities. Free Bonus Download: