Apr 25, 2022
In General Discussions
If you’re new to content creation and ranking websites, search engine optimization (SEO) can be overwhelming. There’s so much to learn. And the learning process is sometimes made more challenging by so many acronyms thrown around. This post will keep things simple. But the results will still be powerful. Ready to get started? The Fundamentals You Need to Cover Before you can execute an effective SEO campaign, you Cork Gents Bicycle shop must first grasp SEO fundamentals. These are essential foundational principles that dictate how you’ll design, implement, and monitor your campaigns. 1. Understand SEO and Why it’s Important The first step to designing impactful SEO strategies is understanding what SEO is. What is SEO? SEO is the process of improving the quantity and quality of organic (not paid for) traffic that comes to your website. To do this, you must increase the visibility of your content on search engine results pages (SERPs). For people to see your content, it must be featured on the first page of SERPs. Therefore, the higher your content ranks on SERPs, the better the chances of people finding it. As a result, you’ll enjoy more traffic to your website. 2. Know How Search Engines Function Knowing how search engines work is another crucial aspect of running effective SEO campaigns. Don’t worry. We’re not going into the technical details here. Instead, we’ll look at two core functions search engines perform that impact SEO — crawling and indexing. Crawling: This is when search engines scour the internet for content. The main point of crawling is understanding the content on each website. Indexing: After search bots crawl a web page, they store and organize the content in an index repository. Once a page has been indexed, search engines can pull up your URL for relevant searches.