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md bayezid hosin
Apr 09, 2022
In General Discussions
as a science…and even less so in professional services.Strong leadership can be a major contributing factor to the prevalence of these misinterpreted viewpoints. Rigid constructions and resistance to change? g advertisements and business development was strictly limited to face-to-face interactions.It was very difficult to calculate the ROI of marketing activities and as a result marketing often took precedence over more measurable efforts. The influx of less experienced professionals into the AEC industry means companies are relying more on technology. For many companies, this has also translated into a business development approach that values ​​online networking as much, if not employee email list more, than its more traditional counterpart.Hinge has conducted extensive research at the intersection of psychology and technology to answer questions regarding buying behaviors within the AEC and other professional services industries. We have combined data-driven decision making with hands-on professional services marketing experience as a hallmark of our own brand and value proposition. The result is an insightful strategy that helps deliver better results and greater value to our clients.Quantitative research versus qualitative researchIndeed, the scientific method can be applied to the marketing of professional
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