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reyadhossin1252542
Apr 12, 2022
In General Discussions
Customer service has always been a fundamental aspect of marketing , but it has become even more important since 2020 and after the crisis we have experienced. In order to offer quick answers using one of the customers' favorite channels, many companies have chosen to offer customer service through messaging apps . We are going to see 5 ways to implement them successfully that Facebook recommends us through a collaboration with Skift. Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ? Click here and download the free ebook that we have prepared for you with all the information. 5 ways to use messaging apps to reinforce customer service 5 tips for using messaging apps in your customer service 1) Plan the individual email list messages Every business has unique messaging needs based on the size and complexity of its operations, available resources, and customer needs. Therefore, before anything else, brands must define how they are going to integrate messaging applications to respond to their objectives . For example, you can use them to extend the reach of customer service, automate frequently asked questions, or generate leads. From there, you can estimate what the most frequently asked questions and volume of requests will be, and decide if you need to implement live chat with agents, automated responses, or a combination of both. In these cases, you can use WhatsApp or Facebook Messenger, live chat or scheduled chatbot, among others. 2) Create a content plan Once you are clear about how you are going to integrate messaging apps into your strategy, you will have to define your content strategy . To do this, you'll need to define the different types of requests you expect to receive, collect the information needed to respond to them, set the tone of the messages, and standardize some of the interactions, such as greetings, goodbyes, and links to key answers. If you have decided to automate your answers, you will have to integrate all this information into the system. If not, you will have to train the agents so that their responses are in line with the planning. 3) Promote your messaging apps In order for customers to use messaging apps to communicate with you, they first need to know that you are available through this channel . Therefore, you will have to promote these apps through different resources and make them highly visible in the Help section of your website. 4) Test and measure the results After you get your messaging app customer service plan up and running, it's critical to test and measure all the important aspects of these tools . These are some topics that you are interested in having controlled:
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reyadhossin1252542
Apr 10, 2022
In General Discussions
Ecommerce or electronic commerce has been growing for years and has become one of the largest sources of income for many brands. In addition, the 2020 crisis has made this business model grow even more. However, the competition is also increasing, which makes it essential to carry out a good marketing strategy to generate web traffic and increase sales. We explain what are the best marketing channels to grow an ecommerce. Do you want to learn more about how to successfully optimize your ecommerce? Click here and download the most complete manual on how to grow your sales and web traffic to your digital business. The best marketing channels to grow your ecommerce Tips for growing your ecommerce After the 2020 crisis, electronic commerce has seen its growth accelerate. Even so, and in order to differentiate yourself from the competition and increase individual email list online sales, the following should be taken into account: Increase the visibility of your business One of the ways to get web traffic is by optimizing the SEO of the platform , since it is one of the most effective ways to improve search engine positioning. To improve SEO , in addition to searching for keywords, texts, descriptions and detailed information about the products and services offered must be added. Even information that is useful to the user and that is related to the sector to which the company belongs. It is also important to be on social networks and create advertising campaigns , as they are ways to publicize the brand and give it visibility. Add value to the customer Unlike traditional commerce, in an ecommerce there is no direct contact with the client. Despite this, there are tools and ways to create a relationship of trust and, above all, to make the client feel heard and understood . In addition, special attention must be paid to what is meant and how, as well as ensuring the security of customer data.
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