Apr 06, 2022
In General Discussions
Recently, CallRail hosted our first-ever case study webinar. We conducted a live interview with Adam Arkfeld, the founder and president of ParaCore, a digital marketing agency based in Tempe, Arizona. Now, if you've been following the CallRail blog, you're probably already familiar with our case studies. (After all, you're reading one right now!) We love interviewing great users and shining a spotlight on the great work we're doing together. So, for our latest webinar, we decided to do a case study in front of a live audience so you can hear first-hand how call tracking can benefit your business, directly from the people who use it. During our extensive chat, we discussed how ParaCore got started, the benefits call tracking brings to their agency, and how their data-driven approach helps them nurture lasting relationships with their clients. And for individual clients, ParaCore's work efficiency speaks for itself: in one memorable case, a client was able to employee email database reduce their cost per lead by more than 75% after implementing call tracking for first time. Marketing Agency's Guide to Customer Retention Call tracking that empowers agencies Arkfeld had previously worked in the commercial real estate industry, but after the housing market crashed in 2008, he had nothing to do but switch to agency work. "In the early years of ParaCore, we focused on building websites for clients," Arkfeld said. “And over the last five or six years, these sites have gradually started to get more and more complex, with more complicated moving parts to follow. »Although ParaCore started as a jack-of-all-trades agency, Arkfeld explained how in recent years they have focused on their specialization in pay-per-click (PPC) and lead generation agency: "We have started to see that if we were really going to be successful in the agency business, we needed to specialize, rather than trying to do everything for our clients. This led us to focus exclusively on PPC and paid ads. With this specialized focus, ParaCore found themselves looking for similar specialized tools that could meet their unique needs as a data-driven marketing agency. They immediately recognized that with lead generation as their primary mission, comprehensive call tracking and analysis is key to optimizing their work and proving the value of their work to clients. "Early on, we realized that when you were running campaigns on landing pages or websites with phone numbers, the usual Google Ads (formerly AdWords) call tracking metrics just weren't enough to help us prove ROI," Arkfeld mentioned. After a thorough review of call tracking solutions available on the market, ParaCore became an early adopter of CallRail after being impressed with its ease of use and flexible pricing.