Apr 12, 2022
In General Discussions
Introduction: The digital transformation of marketing is not achieved overnight. Because the online marketing link of the theoretical school does not match the actual situation of the market, education companies are more confused buy email list and challenged in the process of digital marketing transformation; Detailed interpretation of the two reports "2020 Education Industry Marketing Digital Transformation White Paper" (Minglue Technology) and "2020 Education Industry OMO Model Transformation Status Research. Four typical online marketing paths in the education industry 1. Path One Fill in the form - get the phone call - follow up the telemarketing - order the transaction - social fission. Through a large number of advertisements, the landing page is used buy email list to further allow consumers to complete the conversion action, so as to guide the consultation and call reservations, and the sales team can quickly follow up and promote the purchase. Path 2 Low-priced course push – registration activation – trial listening experience – regular-priced course purchase – social fission. After using Toutiao, Douyin, WeChat, Baidu information flow and other effect buy email list advertisements to attract traffic, jump to the low-priced course purchase page, guide the completion of trial course payment, and obtain form information at the same time as placing an order.